Philosophers have long debated the meaning of life. Some, like the existentialists, argue that life inherently has no meaning, and it's up to each individual to create their own purpose. Others propose that the meaning of life is to seek happiness, virtue, knowledge, or to experience as much as possible.

For our clients - the meaning of life - is having peace of mind and certainty that everything is fine with the company's marketing.

In M&A, a marketing audit is a comprehensive review of a company's marketing environment, strategies, and activities. It aims to assess the effectiveness and efficiency of marketing efforts, understand the brand's market position, and evaluate potential synergies or challenges in the context of a merger or acquisition.

We evaluate several key areas including marketing strategy, brand positioning, customer segmentation, digital presence, advertising effectiveness, ROI of marketing campaigns and budgets, and sales channels. This holistic approach helps in understanding the strengths and weaknesses of the target company's marketing efforts.

A marketing audit provides critical insights into the target company's market positioning and brand value, identifies potential growth opportunities, and uncovers risks that might affect the valuation. This information is crucial for informed decision-making during the M&A process.

Our approach includes a mix of qualitative and quantitative methods such as data analysis, customer and market surveys, competitor analysis, and assessment of marketing materials, campaigns and budgets. We also leverage industry benchmarks to provide context to our findings.

The duration varies depending on the size and complexity of the business being audited. Typically, a comprehensive audit can take anywhere from a few weeks to a couple of months.

We adhere to strict confidentiality agreements and data protection protocols. Our team is trained in handling sensitive information, ensuring that all data is securely stored and processed.

Yes, we can (not) share anonymized case studies that highlight our approach and the impact of our audits in previous M&A transactions, respecting client confidentiality.

Clients can expect a detailed report containing an assessment of the current marketing state, identification of areas for improvement, and actionable recommendations. We also provide insights on market trends and competitor analysis.

Our findings are designed to feed directly into the valuation and negotiation phases of M&A. We work closely with financial and strategic advisors to ensure our insights are integrated into the overall transaction strategy.

The cost depends on the scope and complexity of the audit. We typically offer a preliminary consultation to understand the specific needs and then provide a tailored proposal with a clear pricing structure.